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The Essential Guide to Flash CS4

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The Essential Guide to Flash CS4, 9781430223535 (1430223537), Friends of Ed, 2009
If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, Inverse Kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs.
  • Demystifies Flash CS4explaining new features deep diving through old favorites
  • Streamlines the production of cutting edge Flash CS4 animations and applications
  • Provides a unique commercial perspective in compelling Flash productions.

This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses.

Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion.

The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners.

An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, fps etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing.

What you'll learn

  • Learn the unique capabilities of Flash CS4 and how to apply them in real life scenarios
  • Partner Flash CS4 with open source programs and international publisher standards to create compelling and rich user experiences.
  • Incorporate different technologies into Flash CS4 applications seamlessly to make the overall Flash build less arduous.
  • Harness your creativity to make your ideas come to life.
  • Ensure that these ideas will have marketing legs and adhere to W3C standards.
  • Get the edge above your competitors.

Who is this book for?

This book is for designers and developers who are familiar with Flash but want to push the boundaries of what Flash CS4 is capable of. You have the vision and the ideas of what you want to do, but you are unsure of just how to do it.

This book explores in depth the effects of partnering Flash CS4 with other Adobe products, such as Fireworks and Photoshop, but also delves deeply into partnering Flash CS4 with cutting edge open source programs, such as Papervision, and how to create unique rich media executions in partnership with companies such as EyeBlaster.

About the Author

Cheridan Kerr is a self confessed geek and has been involved in Web Development and Design since 1997 when she began working on a research team for the Y2K Millennium Bug. It was here she learnt about the internet and promptly fell in love with the medium (it took dungeons and dragons to a whole new level!). In her career she has been responsible for websites in the early 00\'s such as Weight Watchers Australia and Quicken.com.au, and worked as Creative Services Manager of Yahoo!7 in Australia on clients such as Toyota, 20th Century Fox and Ford, which has given her a wealth of experience in Flash design and usability. Currently she is working as Executive Producer for a boutique Australian advertising agency. She lives with her unbelievably patient husband, two beautiful step daughters and a ferocious cat on the east coast of Australia, and writes reeking piles of poetry in her spare time. Her first book Foundation Form Creation with Adobe LiveCycle ES hit book stores in September 2008.

Jon Keats has been using Flash since its early predecessor Fantavision and has continued using every incarnation since. He is a regular contributor to online Flash communities like flashkit and gotoandplay(). Over the years he has used his background in visual art, music and programming to create interactive solutions for a host of major national and international clients. Jon holds a Bachelor of Design specializing in stereoscopic 3d visualization and interactive systems from the University of Newcastle, Australia. He has also studied computer and software engineering. He lives, armed with banjo in hand, atop a mountain nestled in the Australian outback with his loving family and an adopted crazy pug-like alien life form.
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