Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
The Facebook Marketing Book

Buy
The Facebook Marketing Book, 9781449388485 (1449388485), O'Reilly, 2011

Originally a network for select college students, Facebook first expanded into high schools, then larger networks, collecting students and colleagues across the country and, eventually, the world. Now you can not only identify your romantic partner and growing circle of friends, but also your parents and siblings. Your mom is on Facebook. Your sister is, and your daughter as well. Your college roommate, your first crush, and the former best friend you haven’t spoken to in years. Your grandparents may even be tagging you in family photos you forgot existed. Seventy percent of Facebook users live outside the United States. The fastest growing segment of users? Women 55 to 65 years old. Depending on how you measure it, Facebook either has already surpassed Google in traffic levels or is about to. The Facebook Application platform alone has been used by over one million developers to build more than 500,000 active applications.

Try to pinpoint the “average” user, and you’ll find most users are anything but average. Typically, a Facebook user has 130 friends, is connected to 80 Pages, Groups, and Events, and has created 90 pieces of content. Where else could you find someone who talks to over 100 people a day? And that’s not even accounting for “super users” or influencers who often have thousands of friends.

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

  • Approach Facebook's complex environment with clear, actionable items
  • Make sense of the social networking world
  • Be familiar with the technologies you need for social network marketing
  • Explore tactics for using Facebook features, functionality, and protocols
  • Learn how to set specific campaign goals
  • Determine which Facebook features are relevant to your campaigns
  • Plan and execute Facebook marketing strategies
  • Measure the results of your campaigns with key performance indicators
(HTML tags aren't allowed.)

Automotive Radar Sensors in Silicon Technologies
Automotive Radar Sensors in Silicon Technologies

One of the leading causes of automobile accidents is the slow reaction of the driver while responding to a hazardous situation. State-of-the-art wireless electronics can automate several driving functions, leading to significant reduction in human error and improvement in vehicle safety. With continuous transistor scaling, silicon fabrication...

Alfresco Share
Alfresco Share
For a while now, we have been hearing a lot about collaboration in Enterprise space. We speak day in and day out to our customers who have recognized the need to have a tool for use within their organization for better and efficient collaboration. We talk to customers who have done implementations of proprietary software, and have...
Securing the Perimeter: Deploying Identity and Access Management with Free Open Source Software
Securing the Perimeter: Deploying Identity and Access Management with Free Open Source Software

Leverage existing free open source software to build an identity and access management (IAM) platform that can serve your organization for the long term. With the emergence of open standards and open source software, it’s now easier than ever to build and operate your own IAM stack.

The most common culprit of...


Configuration Management Best Practices: Practical Methods that Work in the Real World
Configuration Management Best Practices: Practical Methods that Work in the Real World

Successfully Implement High-Value Configuration Management Processes in Any Development Environment

 

As IT systems have grown increasingly complex and mission-critical, effective configuration management (CM) has become critical to an...

Learning C# by Developing Games with Unity 5.x - Second Edition
Learning C# by Developing Games with Unity 5.x - Second Edition

Develop your first interactive 2D platformer game by learning the fundamentals of C#

About This Book

  • Get to grips with the fundamentals of scripting in C# with Unity
  • Create an awesome, 2D platformer game from scratch using the principles of object-oriented programming and coding in...
Handbook of School Mental Health: Research, Training, Practice, and Policy (Issues in Clinical Child Psychology)
Handbook of School Mental Health: Research, Training, Practice, and Policy (Issues in Clinical Child Psychology)

With so few therapeutic outlets readily available to young people, schools have evolved into mental health centers for many students. Yet schools are hampered by limited access to resources needed to provide mental health promotion, prevention, and intervention services.

Like its acclaimed predecessor, the Second Edition of the...

©2019 LearnIT (support@pdfchm.net) - Privacy Policy