Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
The Fundamentals of Marketing

Buy
The Fundamentals of Marketing, 9782940373727 (2940373728), Ava Publishing, 2009

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

(HTML tags aren't allowed.)

Security + Exam Guide (Testtaker's Guide Series)
Security + Exam Guide (Testtaker's Guide Series)

The Security+ Exam Guide provides exam candidates with the concepts, objectives, and test-taking skills needed to pass on their first attempt. Instead of covering every computer security topic, this book isolates those topics most likely to be addressed on the exam. Written by an experienced network administrator and CompTIA...

User Interface Design and Evaluation (Interactive Technologies)
User Interface Design and Evaluation (Interactive Technologies)

Whether you are a professional new to the user-centered design field, or an experienced designer who needs to learn the fundamentals of user interface design and evaluation, this book can lead the way.

What will you get from this book? Based on a course from the Open University, UK which has been taught to over a thousand
...

Practical Financial Management (with Thomson ONE - Business School Edition 6-Month Printed Access Card)
Practical Financial Management (with Thomson ONE - Business School Edition 6-Month Printed Access Card)

The fifth edition of Practical Financial Management is the latest milestone in a 35-year journey in education that began when I was a corporate executive teaching finance as an adjunct professor.

Not long after starting down that road I realized that I might be able to improve on the approach taken by most finance texts. It
...


Fresh Passion: Get a Brand or Die a Generic
Fresh Passion: Get a Brand or Die a Generic

Gold Medal Winner of the Benjamin Franklin Award in Business & Economics

In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.

In Fresh Passion: Get a Brand or Die A Generic, Michael D. Brown...

Fundamentals of Digital Imaging
Fundamentals of Digital Imaging
The multi-billion dollar industry of digital imaging technology is an active research area with applications in our everyday lives in products such as digital cameras, scanners, printers and display systems. This book presents an introduction to the fundamentals of digital imaging, with emphasis on the basic operations of image capture and display...
Digital Design: Principles and Practices (4th Edition, Book only)
Digital Design: Principles and Practices (4th Edition, Book only)

Appropriate for a first or second course in digital logic design. Blends academic precision and practical experience in an authoritative introduction to basic principles of digital design and practical requirements. With over 30 years of experience in both industrial and university settings, the author covers the most widespread logic design...

©2019 LearnIT (support@pdfchm.net) - Privacy Policy