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The Fundamentals of Marketing

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The Fundamentals of Marketing, 9782940373727 (2940373728), Ava Publishing, 2009

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

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Pro BizTalk 2006
Pro BizTalk 2006

Pro BizTalk 2006 is a high-end resource that is based on real feedback from BizTalk developers. Authors George Dunphy and Ahmed Metwally are well known within the BizTalk community, and here they cover topics not discussed in other books, like performance tuning, scalability, and administration. This book also features examples of...

The AI Business: The Commercial Uses of Artificial Intelligence
The AI Business: The Commercial Uses of Artificial Intelligence

What is the bottom line on Artificial Intelligence? The AI Business offers a comprehensive summary of the commercial picture, present and future, for Artificial Intelligence in the computer industry, medicine, the oil industry, and electronic design. AI's brightest and best - financiers, researchers, and users - analyze current...

Rough Sets, Fuzzy Sets, Data Mining and Granular Computing: 11th International Conference, RSFDGrC 2007, Toronto, Canada, May 14-16, 2007
Rough Sets, Fuzzy Sets, Data Mining and Granular Computing: 11th International Conference, RSFDGrC 2007, Toronto, Canada, May 14-16, 2007
This book constitutes the refereed proceedings of the 11th International Conference on Rough Sets, Fuzzy Sets, Data Mining, and Granular Computing, RSFDGrC 2007, held in Toronto, Canada in May 2007 in conjunction with the Second International Conference on Rough Sets and Knowledge Technology, RSKT 2007, both as part of the Joint Rough Set...

Metrics and Methods for Security Risk Management
Metrics and Methods for Security Risk Management

Metrics and Methods for Security Risk Management offers powerful analytic tools that have been absent from traditional security texts. This easy-to-read text provides a handy compendium of scientific principles that affect security threats, and establishes quantitative security metrics that facilitate the development of...

Bioceramics and Alternative Bearings in Joint Arthroplasty: 12th BIOLOX® Symposium Seoul, Republic of Korea September 7 - 8, 2007. Proceedings
Bioceramics and Alternative Bearings in Joint Arthroplasty: 12th BIOLOX® Symposium Seoul, Republic of Korea September 7 - 8, 2007. Proceedings

This proceedings book of the Biolox Symposium in Seoul is composed of 10 sessions and plenary lectures of the most current knowledge available in the use of Bioceramics and alternative bearings. More than 50 speakers with world-famous reputations from 12 countries cover 52 topics on recent developments in Bioceramic and alternative bearings...

Systems Analysis and Design (Shelly Cashman Series)
Systems Analysis and Design (Shelly Cashman Series)

Discover a practical, streamlined, updated approach to information systems development that covers both traditional and emerging technologies and approaches to systems analysis and design. SYSTEMS ANALYSIS AND DESIGN, 11E offers a well-organized, streamlined approach. Chapter objectives are keyed directly to chapter headings, making content...

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