For the sales professional with more energy than experience and more ambition than knowledge, the fast lane to success can be riddled with potholes. But the last thing these go-getters want to do is get bogged down with some huge book of sales techniques.
The Instant Sales Pro offers instead a quick yet comprehensive guide to the basics of successful selling: prospecting, getting on the customer’s wavelength, dealing with objections, negotiation, closing the sale, and more. Readers will learn every step of the sales process, starting with sales letters and cold calls, as well as how to sell to different personalities, use technology, troubleshoot problems, and plan and manage a territory.
The Instant Sales Pro is designed for easy access, with all the information presented in short chapters and bullet points. There’s no complicated theory, no magic formula. There are just hundreds of great tips for turning any sales rep into a sales professional—instantly.
About the Author
Cy Charney is president of Charney Associates, a consulting firm that helps organizations and individuals maximize performance. He is the author of The Manager’s Tool Kit and The Trainer’s Tool Kit.
