"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!
It’s no secret that the Internet has changed how people and businesses interact with one another. You can connect with friends or potential clients across the world with the click of a button. This fundamental shift has profoundly influenced the way photographers market themselves and present their work to the outside world. Businesses have changed. Communication has changed.
Photographers have a great deal to gain from social networking. Social networking is not the communication and marketing of the future. It is the communication and marketing of today. Photographers can gain more exposure for their work and build a positive reputation online. They can find new clients and develop a community around their work. They can network with colleagues to learn and share.
Photographers may be familiar with social networking tools like Facebook, Twitter, and blogging but may not know how to put these tools to use for business success. There are endless tools and social networking platforms available to photographers. It’s easy to become overwhelmed by the possibilities.
This book acts as a practical guide for photographers to get online and embrace social networking efficiently and effectively. You don’t need to know everything about social networking—just the platforms and tools that can help you as a photographer.