In The Managers Guide to Competitive Intelligence, McGonagle and Vella offer comprehensive guidelines for CI managers to achieve their goals. They cover the responsibilities and duties, and give strategic direction for managers trying to find their way in this important, but often overlooked, discipline....Get this book and read every page-highlighting, earmarking, or annotating every part that is needed in your organization, but not possible with a single-person staff. Then pass it on to your boss, the one who controls your budget and keeps asking how you are doing. Add a note: "You need CI information-fast, cheap, or accurate-choose any two." If you can get the boss to read this book and understand what you must do, your job will be much easier.
Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.
About the Author
JOHN J. McGONAGLE is Managing Partner of the Helicon Group. Formerly a regular columnist for Competitive Intelligence Magazine, he is the author of numerous articles in the areas of competitive intelligence, law, economics, and business, and he has co-written several books on competitive intelligence. He is the recipient of the 1998 Fellows Award from the Society of Competitive Intelligence Professionals. CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.