An MBA is a curious beast: it can accelerate your career, even if it has limited
practical value in day-to-day management.
Top employers hire top MBAs, but not because MBAs have mastered the
mysteries of management. An MBA is a hallmark of personal commitment,
effort, and ambition which employers value more than the actual content of
the MBA course. Bayesian analysis, the Black Scholes option pricing model, and
advanced corporate strategy are all more important in the MBA course than
they are for a manager who is faced with a difficult customer, intransigent colleague,
awkward boss, and a tight project deadline.
Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical, "in the trenches" business challenges. From start to finish, this book focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Along the way, leading global business consultant Jo Owen demystifies the MBA, illuminating the simple, common-sense principles that underlie the grand theory (and the even grander MBA hype). Owen reveals what managers need to learn in order to perform at an MBA level, while also giving them the practical skills that an MBA doesn't. Each of Mobile MBA's eleven chapters is packaged with a Skill Pill, short video briefings that can be delivered directly to mobile devices and computers, offering powerful insights and lessons to managers wherever they are.
