Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
The Myths of Innovation

The Myths of Innovation, 9780596527051 (0596527055), O'Reilly, 2007
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.

  • Why all innovation is a collaborative process
  • How innovation depends on persuasion
  • Why problems are more important than solutions
  • How the good innovation is the enemy of the great
  • Why the biggest challenge is knowing when it's good enough
"For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text.

"Insightful, inspiring, evocative, and just plain fun to read it's totally great."

-- John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion

"Small, simple, powerful: an innovative book about innovation."

-- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things

"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."

-- Guy Kawasaki, author of The Art of the Start

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent."

-- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation."

-- Werner Vogels, CTO, Amazon.com

"I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business."

-- Frank McDermott, Marketing Manager, EMI Music

Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.
Guest: Very short and somewhat boring.
(HTML tags aren't allowed.)

Retirementology: Rethinking the American Dream in a New Economy
Retirementology: Rethinking the American Dream in a New Economy

Looking ahead to retirement? Depending on your circumstances and your age, you may no longer have any margin for error. And your emotions and irrational behavior could be perpetuating a dangerous cycle of overspending and rising debt that may shatter whatever vision of retirement you still have. Welcome to the world of...

Presentation Skills For Managers
Presentation Skills For Managers

This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable,...

MVVM in Delphi: Architecting and Building Model View ViewModel Applications
MVVM in Delphi: Architecting and Building Model View ViewModel Applications
Dive into the world of MVVM, learn how to build modern Windows applications, and prepare for cross-platform development. This book introduces you to the right mindset and demonstrates suitable methodologies that allow for quick understanding of the MVVM paradigm. MVVM in Delphi shows you how to use a quick and efficient MVVM...

Spring Roo in Action
Spring Roo in Action


Spring Roo in Action is a unique book that teaches you how to code Java in Roo, with a particular focus on Spring-based applications. Through hands-on examples, you'll learn how Roo creates well-formed application structures and supports best practices and tools. Plus, you'll get a...

Professional WCF Programming: .NET Development with the Windows Communication Foundation
Professional WCF Programming: .NET Development with the Windows Communication Foundation
Discover how to build service-oriented applications on the .NET Framework with this comprehensive guide to Microsoft's Windows Communication Foundation (WCF). It walks you through all of WCF's features and functionality and then shows you how to apply this information so you can create robust service solutions that are reliable and secure.


The Photographic Eye: Learning to See with a Camera
The Photographic Eye: Learning to See with a Camera
P hotography is both an art and a science. As an art, it expresses a personal vision. As a science, it relies on technology. This double nature is not unique to photography. Every kind of creative expression —such as music, dance or painting —has both a purely artistic side and a more scientific or techological side as well. For...
©2019 LearnIT (support@pdfchm.net) - Privacy Policy