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The New PR Toolkit: Strategies for Successful Media Relations

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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
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InDesign CS6: Visual QuickStart Guide
InDesign CS6: Visual QuickStart Guide

InDesign CS6: Visual QuickStart Guide highlights the important new features, as well as covering the ones readers have relied on in previous versions of InDesign. Complete coverage of InDesign CS6's new features includes: tools for easily outputting to various devices such as phones and notebooks, including...

Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground
Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground

Former hacker Kevin Poulsen has, over the past decade, built a reputation as one of the top investigative reporters on the cybercrime beat. In Kingpin, he pours his unmatched access and expertise into book form for the first time, delivering a gripping cat-and-mouse narrative—and an unprecedented view into the twenty-first...

Introduction to Information Systems, 15th Edition
Introduction to Information Systems, 15th Edition

O’Brien’s Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as...


Handbook of Ataxia Disorders (Neurological Disease and Therapy)
Handbook of Ataxia Disorders (Neurological Disease and Therapy)

This timely reference presents, for the first time, new findings in molecular genetics that are applicable to the epidemiology, pathogenesis, neuropathology, clinical features, and management of ataxia-bridging the gap between scientific and clinical practice.
Organized by the distinctive ataxia disorders, their pathogenesis, and
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The Profit Impact of Business Intelligence
The Profit Impact of Business Intelligence
Business Intelligence (BI): Its not just a technology. Its not just a methodology. Its a powerful new management approach that when done right can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it.

When BI first came on the scene, it promised a lot but often failed to deliver. The
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Formal Verification of Floating-Point Hardware Design
Formal Verification of Floating-Point Hardware Design

This is the first book to focus on the problem of ensuring the correctness of floating-point hardware designs through mathematical methods.  Formal Verification of Floating-Point Hardware Design advances a verification methodology based on a unified theory of register-transfer logic and floating-point arithmetic that has...

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