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The PayPal Official Insider Guide to Growing Your Business: Make money the easy way (PayPal Press)

Whether you’re shopping for clothes from your computer or mobile phone, or selling artworks around the globe, you face a dizzying array of choices and decisions. How do I pay? How do I get paid? What if something goes wrong?

The answer? PayPal.

We are—and will continue to be—the leader in helping you send or receive payments, anytime and anywhere.

PayPal was founded in 1998 as the first web-native payment system. Innovation drives our business. Our Internet roots position us to expand PayPal as technology continues to change the way business gets done.

In the end, merchants and their customers want simple, safe, time-saving ways of doing business. They don’t want to be bogged down with confusing choices. Whatever your idea, business, or payment need, PayPal can bring it to life, and you’ll enjoy a competitive advantage that comes with ease of use.

Once you’ve become the expert you didn’t expect to be, you’ll be prepared for the next wave of innovation and change in commerce. Best of all, those changes will seem familiar because they’ll be built on what you already know. After you get the basics, the rest is easy.

As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity?

Whether you're one of the many merchants already using PayPal--or thinking about becoming one--this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line.

Both casual sellers and established business owners will learn how to use PayPal to:

  • Assist customers--from accepting credit cards to allowing bank payments
  • Manage money--from getting paid to helping you avoid fraud
  • Apply reports--from assessing inventory to tracking profits
  • Maximize growth--from expanding marketing to increasing sales

PayPal has the tools and this book shares the skills you need to learn, apply, and grow your business.

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