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The Principles of Beautiful Web Design

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If you are squeamish about choosing colors, feel uninspired by a blank browser window, or get lost trying to choose the right font, this book is for you. In it, I take a methodical approach to presenting traditional graphic design theory as it applies to today’s web site development industry. While the content is directed toward programmers and developers, it provides a design primer that will benefit readers at any level.

Tired of making web sites that work absolutely perfectly but just don't look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.
  • Understand the design process, from discovery to implementation
  • Understand what makes "good design"
  • Developing pleasing layouts using grids, the rule of thirds, balance and symmetry
  • Use color effectively, develop color schemes and create a palette
  • Use textures, lines, points, shapes, volumes and depth
  • Learn how good typography can make ordinary designs look great
  • Effective imagery: choosing, editing and placing images
  • And much more

    Throughout the book, you'll follow an example design, from concept to completion, learning along the way.

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    At its roots,
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