Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
Product management in the high-tech industry has always experienced varied interpretation as to its character and internal structure. Often product management is performed informally or in a non-standardized form, and organized differently in each company – commonly located in the marketing department or sometimes in the engineering department. In addition, although the product management profession has existed for many years, there has not been a product management bestpractice or standard that has been globally adopted. This book offers a holistic methodology as a solution to these concerns.