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The SEO Battlefield: Winning Strategies for Search Marketing Programs

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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program
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Frommer's Las Vegas 2010 (Frommer's Complete)
Frommer's Las Vegas 2010 (Frommer's Complete)

Completely updated every year (unlike most of the competition), Frommer's Las Vegas features lavish full-color photos of the spectacle that awaits you. This is simply the most frank, funny, outrageous guide you can buy and it's much more up-to-date and indepth than its competition.

Our author is completely on top of the...

Mobile User Experience: Patterns to Make Sense of it All
Mobile User Experience: Patterns to Make Sense of it All

This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as...

Computational Intelligence, Theory and Applications (Advances in Soft Computing)
Computational Intelligence, Theory and Applications (Advances in Soft Computing)
For the 9th time since 1991 we invite researchers to participate in the Dortmund Fuzzy-Days. I am very glad that our conference has established itself as an international forum for the discussion of new results in the filed of Computational Intelligence. Again all papers had to undergo a thorough review: each one was judged by five referees to...

Oracle SQL Tuning Pocket Reference
Oracle SQL Tuning Pocket Reference
This book is a quick-reference guide for tuning Oracle SQL. This is not a comprehensive Oracle tuning book.

The purpose of this book is to give you some light reading material on my "real world" tuning experiences and those of my company, Mark Gurry & Associates. We tune many large Oracle sites. Many of those sites, such as
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Trusted Information - The New Decade Challenge (International Federation for Information Processing, Volume 193)
Trusted Information - The New Decade Challenge (International Federation for Information Processing, Volume 193)
With the explosive growth of data exchange and the availability of access to services over the Web, the Trusted Information requirement is more and more an issue to providers and users of these services.
Addressing this security issue, this volume is divided into eleven parts covering the essentials of information security technologies,
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Release It!: Design and Deploy Production-Ready Software
Release It!: Design and Deploy Production-Ready Software

You’ve worked hard on the project for more than year. Finally, it looks like all the features are actually complete, and most even have unit tests. You can breathe a sigh of relief. You’re done.

Or are you?

Does “feature complete” mean “production ready”? Is your system
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