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The SEO Battlefield: Winning Strategies for Search Marketing Programs

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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program
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The C++ Programming Language (hardcover) (4th Edition)
The C++ Programming Language (hardcover) (4th Edition)

The new C++11 standard allows programmers to express ideas more clearly, simply, and directly, and to write faster, more efficient code. Bjarne Stroustrup, the designer and original implementer of C++, has reorganized, extended, and completely rewritten his definitive reference and tutorial for programmers who want to use...

Data Structures and Algorithm Analysis in C++, Third Edition (Dover Books on Computer Science)
Data Structures and Algorithm Analysis in C++, Third Edition (Dover Books on Computer Science)
With its focus on creating efficient data structures and algorithms, this comprehensive text helps readers understand how to select or design the tools that will best solve specific problems. It uses Microsoft C++ as the programming language and is suitable for second-year data structure courses and computer science courses in...
Database Processing: Fundamentals, Design, and Implementation (13th Edition)
Database Processing: Fundamentals, Design, and Implementation (13th Edition)

Get students straight to the point of database processing. Database Processing reflects a new teaching method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals.
 

The thirteenth edition has been...


Job Reconnaissance: Using Hacking Skills to Win the Job Hunt Game
Job Reconnaissance: Using Hacking Skills to Win the Job Hunt Game

There is considerably more skill in the IT and security communities than is reflected in the jobs people are able to attain. Most people's limiting factor in their ability to get better jobs is not technical skills or even the soft skills necessary to do well in a new job. It is that getting a job is a completely different skill set and...

Mastering Financial Mathematics in Microsoft Excel: A Practical Guide for Business Calculations (2nd Edition) (Financial Times)
Mastering Financial Mathematics in Microsoft Excel: A Practical Guide for Business Calculations (2nd Edition) (Financial Times)

A practical guide for business calculations

Mastering Financial Mathematics in Microsoft © Excel provides a comprehensive set of tools, methods and formulas which apply Excel to solving mathematical problems.

The book:

  • Explains basic calculations for mathematical finance
  • ...
Algorithms in a Nutshell: A Practical Guide
Algorithms in a Nutshell: A Practical Guide

Creating robust software requires the use of efficient algorithms, but programmers seldom think about them until a problem occurs. This updated edition of Algorithms in a Nutshell describes a large number of existing algorithms for solving a variety of problems, and helps you select and implement the right algorithm for your...

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