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The SEO Battlefield: Winning Strategies for Search Marketing Programs

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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program
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Think Smart: A Neuroscientist's Prescription for Improving Your Brain's Performance
Think Smart: A Neuroscientist's Prescription for Improving Your Brain's Performance
A leading neuroscientist and New York Times-bestselling author of Mozart's Brain and the Fighter Pilot distills the research on the brain and serves up practical, surprising, and illuminating recommendations for warding off neurological decline, cognitive function, and encouraging smarter thinking day to day.
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C# Multithreaded and Parallel Programming
C# Multithreaded and Parallel Programming

Develop powerful C# applications to take advantage of today's multicore hardware

About This Book

  • Make use of the latest Visual Studio debugging tools, to manage and debug multiple threads running simultaneously
  • Learn how to use the Thread, Task, and Parallel libraries in your C#...
Riemannian Geometry: A Modern Introduction (Cambridge Studies in Advanced Mathematics)
Riemannian Geometry: A Modern Introduction (Cambridge Studies in Advanced Mathematics)
"Each chapter concludes with an excellent section of notes and advanced exercises with further results, with hints and sketches of solutions at the end of the book...I think that it is the best reference on Riemannian geometry available, especially for someone interested in isoperimetric problems...Chavel is one of about a dozen mathematics...

Chaotic Dynamics and Transport in Classical and Quantum Systems: Proceedings of the NATO Advanced Study Institute
Chaotic Dynamics and Transport in Classical and Quantum Systems: Proceedings of the NATO Advanced Study Institute
This book offers a modern updated review on the most important activities in today dynamical systems and statistical mechanics by some of the best experts in the domain. It gives a contemporary and pedagogical view on theories of classical and quantum chaos and complexity in hamiltonian and ergodic systems and their applications to anomalous...
Random Matrix Methods for Wireless Communications
Random Matrix Methods for Wireless Communications

Blending theoretical results with practical applications, this book provides an introduction to random matrix theory and shows how it can be used to tackle a variety of problems in wireless communications. The Stieltjes transform method, free probability theory, combinatoric approaches, deterministic equivalents and spectral analysis methods...

Managing Psychological Factors in Information Systems Work: An Orientation to Emotional Intelligence
Managing Psychological Factors in Information Systems Work: An Orientation to Emotional Intelligence
With the expansion of the Internet and the resulting globalization of business activity, the scope of the influence of information technology (IT) has increased significantly. Many innovative business practices are being enabled by IT. The capacity for integration of information in numeric, text, voice, and video form will give...
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