Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
The Ultimate Web Marketing Guide

The Ultimate Web Marketing Guide, 9780789741004 (0789741008), Que, 2010


  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • Plan, execute, measure, & optimize
  • Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.


It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster.



  • Creating effective web/online marketing plans and budgets
  • Integrating online and traditional marketing
  • Designing great sites--including ecommerce sites
  • Getting actionable answers from web analytics
  • Profiting from search engine marketing (SEM) and optimization (SEO)
  • Executing winning pay-per-click and display ad campaigns
  • Developing effective email lists and campaigns
  • Building two-way conversations with customers and prospects
  • Marketing on Facebook, Twitter, and other social media
  • Creating an online PR media room
  • Marketing through YouTube and podcasts
  • Selling through iPhone and Android apps
  • Managing web/online marketing coherently and efficiently
  • Tracking performance--and improving it!


Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb


About the Author


Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including Que’s YouTube for Business, Using Google AdWords and AdSense, and The Absolute Beginner’s Guide to Computer Basics. His other bestselling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley).


Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.

(HTML tags aren't allowed.)

Game Developer's Marketplace
Game Developer's Marketplace
In 1995 I got a call from Keith Weiskamp, who wanted me to turn a bunch of notes I was putting out on the Internet into a book about game development. That book became the Ultimate Game Developer’s Sourcebook, and it was a chance for me to really document an industry I love. It will forever hold a special place in my life.

As I set
eBay Hacks, 2nd Edition: Tips & Tools for Bidding, Buying, and Selling
eBay Hacks, 2nd Edition: Tips & Tools for Bidding, Buying, and Selling
Whatever you call it--an online auction house, the world's largest flea market, or a vast social experiment--no metaphor completely describes the huge trading community that is eBay. Underneath it all, eBay is also a computer program and a complex socio-economic system, requiring experience, finesse, and the right tools to master.

Going Wireless: Transform Your Business with Mobile Technology
Going Wireless: Transform Your Business with Mobile Technology
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on...

An Introduction to International Health
An Introduction to International Health

An Introduction to International Health crafts an intricate history of of overseas aid and an intense look at the determinants of population health, poverty, developing world debt and malnutrition. Solutions are examined via primary health care strategies, poverty alleviation, developing world relief, as well as human rights...

The Templar Code For Dummies
The Templar Code For Dummies

A captivating look into the society of the Knights Templar

Brought to you by the author of Freemasons For Dummies, The Templar Code is more than an intriguing cipher or a mysterious symbol – it is the Code by which the Knights Templar lived and died, the Code that bound them together in secrecy, and the Code...

Fourier Analysis (Graduate Studies in Mathematics)
Fourier Analysis (Graduate Studies in Mathematics)

Fourier analysis encompasses a variety of perspectives and techniques. This volume presents the real variable methods of Fourier analysis introduced by Calderón and Zygmund. The text was born from a graduate course taught at the Universidad Autónoma de Madrid and incorporates lecture notes from a course taught by José...

©2019 LearnIT (support@pdfchm.net) - Privacy Policy