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The Web Startup Success Guide (Books for Professionals by Professionals)


If there’s a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and VC funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using Social Networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

What you’ll learn

  • How to define the value your web app will deliver to its users
  • Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network
  • Which web app pricing strategies work, and which don’t
  • What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo
  • What services and web apps exist today to help your startup succeed
  • How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 other people who can help your startup succeed.

Who is this book for?

If you are a software developer (web, desktop, or mobile—it doesn’t matter) who wants to create successful, revenue–producing web businesses, The Web Startup Success Guide is for you. And if you’re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.

About the Author

Bob Walsh 47 is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster in chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs.

At his company, Safari Software, Inc., Bob was a contract software developer for over 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into IT, Walsh was a reporter for several news organizations, most worth bragging about being United Press International (UPI).

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