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Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

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In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationships. This book arms you with the strategies and tools you need to:

  • Identify your customer’s most important business goals and objectives
  • Tie your product and services solutions to the achievement of your client’s goals
  • Understand how executives think and how they make buying decisions
  • Maximize profitability and accelerate your customer’s buying process
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Introduction to Cryptography with Coding Theory
Introduction to Cryptography with Coding Theory

This book is based on a course in cryptography at the upper level under graduate and beginning graduate level that has been given at the University of Maryland since 1997. When designing the course, we decided on the fol lowing requirements.

• The course should be up-to-date and cover a broad selection of topics from a...

Enterprise Architecture A to Z: Frameworks, Business Process Modeling, SOA, and Infrastructure Technology
Enterprise Architecture A to Z: Frameworks, Business Process Modeling, SOA, and Infrastructure Technology
Driven by the need and desire to reduce costs, organizations are faced with a set of decisions that require analytical scrutiny. Enterprise Architecture A to Z: Frameworks, Business Process Modeling, SOA, and Infrastructure Technology examines cost-saving trends in architecture planning, administration, and management....
Bootstrap
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Discover how easy it is to design killer interfaces and responsive websites with the Bootstrap framework. This practical book gets you started building pages with Bootstrap’s Html/Css-based tools and design templates right away. You’ll also learn how to extend your app with interactive features, using its suite of...


Pro AngularJS
Pro AngularJS

AngularJS is the leading framework for building dynamic JavaScript applications that take advantage of the capabilities of modern browsers and devices. AngularJS, which is maintained by Google, brings the power of the Model-View-Controller (MVC) pattern to the client, providing the foundation for complex and rich web apps. It allows you to...

Novell Linux Desktop 9 User's Handbook
Novell Linux Desktop 9 User's Handbook
Novell Linux Desktop 9 User's Handbook is the official handbook to help you take control of you Novell Linux Desktop. Walk through the new Novell Linux interfaces as you learn how to use them, interact with the operating system, create files and more. Cover everything that you need to know to effectively and...
International Perspectives on Chicana/o Studies
International Perspectives on Chicana/o Studies

This volume examines how the field of Chicana/o studies has developed to become an area of interest to scholars far beyond the United States and Spain. For this reason, the volume includes contributions by a range of international scholars and takes the concept of place as a unifying paradigm. As a way of overcoming borders that are both...

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