Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents the latest issues and technologies evolving from business transactions and support. A defining body of research by noted international scholars, this book is an excellent resource for researchers, educators, and professionals and a valuable interdisciplinary addition to academic libraries.

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this chapter is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.