Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? Tricks of the Podcasting Masters holds the answers to questions such as:
How do I interact with listeners and get them to come back next week?
How do I conduct a great interview over the phone?
How do I attract sponsors?
How do I stay motivated?
The authors share their experiences with the casts they've produced regularly since podcasting began, including "podCast411" and "Geek Fu Action Grip," and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts.
About the Authors
Rob Walch graduated from the University of Dayton in 1988 with an Engineering degree, and then received his MBA from the University of Connecticut in 2004. He has held positions of design engineer, chief engineer, product manager, director of business development, and VP of sales and marketing all in the electronics industry. In late 2004, Rob launched podcast411.com, the first website/podcast combination dedicated to teaching people how to podcast. On April 1st of 2005, he left his position as VP of sales and marketing to become a full-time podcaster. He now consults for many different companies and individuals, including Senator John Edwards and the One America Committee. In addition, he also speaks about podcasting, with presentations at the Podcaster Con at UNC, the Newspaper Association of America Marketing Conference, the Apple Store in Kansas City, and many other appearances. He lives in Overland Park, Kansas with his wife, son, and dogs.
Mur Lafferty graduated from the University of North Carolina in 1995 with a degree in English, which helped her greatly in her chosen career as a grumpy barista. She then served time as an administrative assistant, a web developer, a webmaster, and then a web marketing manager before falling off the technology mountain and landing in the land of the laid off. She began to pursue a career as a freelance writer, and has contributed to over 15 role-playing books and four magazines. In 2004, she began podcasting as an outlet to release her essays in a show called Geek Fu Action Grip. In mid 2005, she started a new podcast focused toward frustrated fiction writers (a group in which she squarely sits) called I Should Be Writing. Her podcasting efforts have spread to include running the podcasting rig for other podcasters, including Senator John Edwards and Elizabeth Edwards, and speaking at Duke and UNC. Podcasting and writing aside, she is a stay-at-home mom to a 3-year-old daughter. She lives in Durham with her husband, daughter, and dog. She feels here is a safe place to admit that she is not a cat person.