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Turn eBay Data into Dollars

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Turn eBay Data into Dollars, 9780072262360 (0072262362), McGraw-Hill, 2005
You already have the answer to boosting your eBay sales and profits...

You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions.

You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.

  • Measure and analyze your sales performance to increase profit margins
  • Discover what eBay data can--and can’t--tell you
  • Apply data to fundamental listing strategies
  • Learn the basics of data mining and analysis
  • Find the most effective keywords for your listing titles
  • Make better inventory acquisition decisions
  • Market your business like a PowerSeller
  • Improve traffic and conversion rates
  • Use competitive intelligence techniques to get a leg up on the competition
  • Learn how PowerSellers are increasing revenue through data analysis
About the Author

Ina Steiner, M.B.A., is cofounder and editor of AuctionBytes.com, the most trusted source of information for the eBay community. She has been quoted widely as an eBay authority in the Wall Street Journal, the New York Times, Smart Money, and on Public Radio's "Marketplace."

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