Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:
What to expect from Web analytics
Definitions of key Web analytics terms
Help in choosing the right analytics approach
How to collect key data and apply it to site design or marketing
Techniques for distinguishing human users from bots
Tips on using Google and other free analytics tools
Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
About the Author
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.
For students of advanced organic chemistry, this text develops problem-solving skills using fifty-six challenging, organic chemistry problems covering a wide variety of chemical systems. Concentrates on necessary and fundamental concepts in the introductory chapters. Valuable not only as a study guide and source of interesting problems, but also as...
in the human visceral pleura is the sole reliable criterion for the statement that it belongs to the ‘thick type’, while all observed animals have a ‘thin’ type VP. The mesothelium and underlying structures of the SM represent a highly permeable bidirectional membrane with signi?cant differences in the organ and region...
How often have you heard the phrase, "She has a bright future" or, "He has a colorful past"? Expressions like these are more than metaphors. They are precise descriptions of the speaker's internal thinking, and these descriptions are the key to learning how to change your own experience in useful ways. For instance,...
"The book under review is a new contribution on the topic, with a focus on signal processing applications. … this is the first self-contained manuscript on this emerging research area, and hence it is a welcome and timely contribution to the technical literature. … use of illustrative numerical examples, accompanied by Matlab...
"This energetic and informative book tackles head-on the knotty issue of what ADHD in adults really means. It includes helpful answers to such vital problems as what modifications to diagnostic criteria are appropriate, and what are the inferential biases to which clinicians are prone when seeing self-referred cases in their offices. This is...
Industry pundits love drama. New products don’t build on the status quo
to make things better. They “revolutionize” or, better yet, define a “new
paradigm.” And, of course, given the way technology evolves, the results
rarely are as dramatic as the pundits make it seem.
