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Web Marketing For Dummies (Computer/Tech)

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Claim your space in the online marketplace!

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget

Discover how to

  • Make your site search engine friendly
  • Close a sale on your site
  • Drive traffic to your site
  • Create an online marketing plan
  • Take advantage of guerilla marketing
  • Maximize your marketing dollars
About the Author

Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.
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SharePoint 2013 Branding and User Interface Design
SharePoint 2013 Branding and User Interface Design

Plan, design, and launch a brand in SharePoint

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The 3rd edition of the best-selling introduction to using PHP & MySQL to create dynamic, interactive websites - also includes coverage of JavaScript, CSS, and HTML5.

Learn how to build interactive, data-driven websites--even if you don't have any previous programming experience. If you know how to build
...

From Active Data Management to Event-Based Systems and More: Papers in Honor of Alejandro Buchmann on the Occasion of His 60th Birthday
From Active Data Management to Event-Based Systems and More: Papers in Honor of Alejandro Buchmann on the Occasion of His 60th Birthday

Data management has evolved over the years from being strictly associated with database systems, through active databases, to being a topic that has grown beyond the scope of a single field encompassing multiple aspects: distributed systems, event-driven systems, and peer-to-peer and streaming systems. The present collection of works,...

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Exchange 2010 - A Practical Approach
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Editorial Review As the backbone to so many commercial communications infrastructures, Microsoft's Exchange Server technology has become a critical component in many an IT department. With the latest incarnation of Exchange Server on the horizon, and indeed almost upon us, it is becoming increasingly urgent that SysAdmins get to grips...

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