It looks so simple on TV. Launch Web site, count money. If only real life
were that easy! Alas, with billions of Web sites competing for attention,
it’s not simple at all.
On the other hand, marketing online isn’t rocket science. This book charts a
practical course of action to put your business Web site to work, adding profits
to your bottom line. Whether you’re just beginning to develop an online
presence or you’ve been online for years and are anxious to build traffic,
this book will help you drive prospects to your site and convert them into
Web Marketing For Dummies, 2nd Edition, leverages your offline knowledge
of marketing into mastery of the Web. Because I’ve written this for owners
of small businesses, where cash is king, I suggest dozens of free to low-cost
guerrilla marketing ideas that you can try online.
There is no simple formula that says shoe companies should use this Web
marketing method and architects should use that one. I urge you to keep a
picture of your customers or clients in mind as you read this book. If you
always ask yourself whether a particular method would appeal to your target
market, you’ll make the right decisions. Answer your customers’ question,
“What’s in it for me?” and your Web marketing plan will work magic for you.