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Web Metrics: Proven Methods for Measuring Web Site Success

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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
  • Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
  • Companion Web site contains links to online tools, resources, and white papers
How about a World Wide Web simulator? Just submit your Web site design and
implementation plans to this rule-based, artificially intelligent, neural-networked
interpretation of 513,410,000 surfing people; it thinks about it for a while, and out comes a 3-
year analysis. Will your site get lots of traffic or be a ghost town? Generate sales or cause
very unpleasant PR? All the anguish and nail-biting done away with. Everything fully
automatic, with no risk of public humiliation.
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Moodle Course Design Best Practices
Moodle Course Design Best Practices

Learn the best practices to design and develop interactive and highly effective Moodle courses

Overview

  • Explore Moodle's course development features like themes, social media plugins and archiving content
  • Bring together instructional materials, social interaction, and student management...
Optimization Software Class Libraries (Operations Research/Computer Science Interfaces Series)
Optimization Software Class Libraries (Operations Research/Computer Science Interfaces Series)
Stefan Voß and David Woodruff have edited a carefully refereed volume by experts on optimization software class libraries. The book focuses on flexible and powerful collections of computational objects for addressing complex optimization problems. These component class libraries are suitable for use in the increasing number of optimization...
Macromedia Flash 5 from Scratch
Macromedia Flash 5 from Scratch
Macromedia Flash 5 From Scratch teaches you about the many tools and features of Flash movie creation by building a Flash site for a travel company. In addition to addressing general interface and planning topics, the book covers topics such as creating graphic elements with drawing tools, working with symbols and libraries, and using timelines...

One Who Is Not Busy, The: Connecting with Work in a Deeply Satisfying Way
One Who Is Not Busy, The: Connecting with Work in a Deeply Satisfying Way
The Problem of Busyness I agreed to write this book almost a year ago. Gibbs Smith and I had met during a five-day workshop on the topic of time and busyness at Tassajara Hot Springs, a Zen Buddhist retreat center in Big Sur. I co-facilitated the workshop, "The One Who Is Not Busy," with Basya Petnick and Rabbi Helen Cohn. Gibbs was quite...
Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web
Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web

Practical advice for managers on how the Web and social media can help them to do their jobs better

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them....

CISA Certified Information Systems Auditor Study Guide
CISA Certified Information Systems Auditor Study Guide

The industry-leading study guide for the CISA exam, fully updated

More than 27,000 IT professionals take the Certified Information Systems Auditor exam each year. SC Magazine lists the CISA as the top certification for security professionals. Compliances, regulations, and best practices for IS auditing are updated...

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