| There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
- Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
- Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
- Companion Web site contains links to online tools, resources, and white papers
How about a World Wide Web simulator? Just submit your Web site design and
implementation plans to this rule-based, artificially intelligent, neural-networked
interpretation of 513,410,000 surfing people; it thinks about it for a while, and out comes a 3-
year analysis. Will your site get lots of traffic or be a ghost town? Generate sales or cause
very unpleasant PR? All the anguish and nail-biting done away with. Everything fully
automatic, with no risk of public humiliation. |
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 | | | | Frommer's Vancouver and Victoria (Frommer's Color Complete)
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This book features hundreds of full-color photos to bring these two award-winning cities to life.
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Completely updated, Frommer's Vancouver & Victoria also includes coverage of Whistler and the Pacific Rim National Park.
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Information on how to explore all the post Winter Olympic Games
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