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Web Strategy Fundamentals

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Web Strategy Fundamentals, 9789186419097 (9186419099), TUK Förlag AB, 2010

You don't need to have a web shop to make money with your website. Web Strategy Fundamentals deals with building a website from a visitor perspective and the business-related structures that should be in place today to make a website profitable for the organization. The book is not about web design or web development. It's about how to strategically creating a platform for your Internet marketing. It doesn't matter if the website is for a municipality, a company, a non-profit organization or a sports association. The fundamental mechanisms for web strategy works for all types of websites. The book starts with a foreword from Internetworld's Swedish editor in chief Magnus Höij. Author Anders Tufvesson works as a senior web strategist for the company Two. Anders has worked with the web and the Internet since 1996. Join him for a while with "Business by web."

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