Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
About the Editor
Dr. Yuan Gao is an assistant professor of information systems at Ramapo College of New Jersey, USA. He holds a Master's degree in Computer and Information Science from Brooklyn College, and an MBA and a Ph.D. in Business from Zicklin School of Business, Baruch College-The City University of New York. His research interests include human computer interaction, user acceptance of technology, web interface design, online consumer behavior, and current issues in electronic commerce. His work has appeared or is forthcoming in conference proceedings, scholarly books, and academic journals such as The Electronic Library and Journal of Electronic Commerce in Organizations.