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What Makes Your Brain Happy and Why You Should Do the Opposite

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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

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PHP 5 Power Programming (Bruce Perens Open Source)
PHP 5 Power Programming (Bruce Perens Open Source)

In this book, PHP 5's co-creator and two leading PHP developers show you how to make the most of PHP 5's industrial-strength enhancements in any projectno matter how large or complex. Their unique insights and realistic examples illuminate PHP 5's new object model, powerful design patterns, improved XML Web services support, and...

E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
We are all familiar with airport bookstall best sellers that promise fame, fortune and success in relationships. Many of them – at least the ones I have skimmed whilst waiting for one of the world’s favourite airlines – are deeply disappointing. Not because they do not work (to be honest I have not really been able to try them out...
Macromedia Flash MX 2004 for Rich Internet Applications
Macromedia Flash MX 2004 for Rich Internet Applications
The long-stale page metaphor for Web sites is finally dying out, replaced by the single-screen rich-Internet apps that Flash MX 2004 is at last bringing to the mainstream. To stay ahead of the curve--and to start creating the kind of Web sites you used to only dream of--you need this guide. In these pages you'll learn how to create the sites...

Analysis and Synthesis of Logics: How to Cut and Paste Reasoning Systems (Applied Logic Series)
Analysis and Synthesis of Logics: How to Cut and Paste Reasoning Systems (Applied Logic Series)
Starting with simple examples showing the relevance of cutting and pasting logics, the monograph develops a mathematical theory of combining and decomposing logics, ranging from propositional and first-order based logics to higher-order based logics as well as to non-truth functional logics. The theory covers mechanisms for combining semantic...
Ionic in Action: Hybrid Mobile Apps with Ionic and AngularJS
Ionic in Action: Hybrid Mobile Apps with Ionic and AngularJS

Summary

Ionic in Action teaches web developers how to build cross-platform...

Fixing Access Annoyances : How to Fix the Most Annoying Things About Your Favorite Database
Fixing Access Annoyances : How to Fix the Most Annoying Things About Your Favorite Database

When an application is part of the Microsoft Office suite, it's sure to be a leader in its field. In the realm of desktop database management, Access is top dog with millions of users. But this is one dog that can bite. Although Access is a powerful, relational tool with the fetching talents of a Labrador, it's not an easy beast...

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