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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

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Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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Photoshop Elements 2 Tips N Tricks
Photoshop Elements 2 Tips N Tricks

An exciting collection of tips and tricks to help you make the most out of this amazing low-cost piece of software. We'll help you uncover some of the secrets hidden in Adobe Photoshop Elements 2, as well as nifty shortcuts—you'll work more effectively and have more time to play!

You can learn a lot by experimenting,...

Python Automation Cookbook: Explore the world of automation using Python recipes that will enhance your skills
Python Automation Cookbook: Explore the world of automation using Python recipes that will enhance your skills

Step-by-step instructions which take you through each program to automate monotonous tasks with Python 3.7

Key Features

  • Automate integral business processes such as report generation, email marketing, and lead generation
  • Build your first web application that scrapes data...
Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks
Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks

The lack of formal semantics of applications and services to be integrated into business processes makes it difficult for software engineers and developers to interconnect heterogeneous applications. Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks provides methods that incorporate and...


Africa since 1800
Africa since 1800
This book, the Fifth Revised Edition of a well-known introductory textbook, has remained in steady demand for the past forty years. The new edition covers events up to the middle of 2003, and takes account of the fresh perspectives brought about by the end of the Cold War and the new global situation following the events of September 11, 2001. It...
Differential Diagnosis in Neurology and Neurosurgery
Differential Diagnosis in Neurology and Neurosurgery
This pocket-sized Thieme flexibook offers quick, reliable clarification of a wide and often confusing array of presenting symptoms. The book provides vital diagnostic information in a convenient tabular format that leaves "no stone unturned" in considering the rarer possibilities, and is enormously helpful in achieving an accurate...
jQuery 2.0 Animation Techniques: Beginner's Guide
jQuery 2.0 Animation Techniques: Beginner's Guide

Bring your websites to life with animations using jQuery

Overview

  • Get going with jQuery's animation methods and build a toolkit of ready-to-use animations using jQuery 2.0
  • Over 50 detailed examples on different types of web page animations
  • Create both simple and complex...
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